Digital Marketing Strategy Glossary

I’ve created this glossary as a free reference to help marketing students and professionals understand today’s fast-changing world of modern marketing. It builds on the simple glossary in my books to include more details, visuals and examples. It focuses on digital marketing strategy, but covers lots of practical concepts too.

The glossaries in my books include hundreds of entries. At the moment this glossary mainly focuses on digital marketing strategy which is my area of expertise, I will be regularly expanding it to include more detailed terms about digital marketing channels.

Glossary categories

B2B Digital marketing
Consumer buyer behaviour
Content marketing
Data-driven marketing
Digital advertising
Digital Analytics
Digital experiences
Digital marketing metrics
Digital marketing strategy
Digital marketing audit
Digital marketing technologies
Digital Transformation
Email marketing automation
Engage - customer communications
Marketing campaigns
Marketing models and frameworks
Marketing strategy and plans
Marketing Technology (Martech)
Reach - grow awareness
SEO technique
Social media marketing

Glossary category definitions

1 5 a b c d e f g j l m n o p r s t u v w z


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.