I’ve created this glossary as a free reference to help marketing students and professionals understand today’s fast-changing world of modern marketing. It builds on the simple glossary in my books to include more details, visuals and examples. It focuses on digital marketing strategy, but covers lots of practical concepts too.
The glossaries in my books include hundreds of entries. At the moment this glossary mainly focuses on digital marketing strategy which is my area of expertise, I will be regularly expanding it to include more detailed terms about digital marketing channels.
Glossary categories
- B2B Digital marketing
- Branding
- Consumer buyer behaviour
- Content marketing
- Digital experiences
- Digital marketing metrics
- Digital marketing strategy
- Digital marketing technologies
- Digital Transformation
- Engage - customer communications
- Marketing models
- Marketing Technology (Martech)
- Reach - grow awareness
- SEO technique
Glossary category definitions
a
c
- Co-marketing or Partner marketing
- Competitor analysis
- Competitor benchmarking for digital marketing
- Content atomisation
- Content audit
- Content curation
- Content distribution
- Content marketing strategy creation
- Content repurposing
- Content syndication
- Conversation or Conversational marketing
- Conversion rate optimisation (CRO) or structured testing programme
- Cornerstone content
- Customer acquisition plan
- Customer engagement strategy
- Customer journey map
- Customer onboarding
- Customer persona
- Customer retention plan
d
e
m
p
w
