Digital Marketing Strategy Glossary

I’ve created this glossary as a free reference to help marketing students and professionals understand today’s fast-changing world of modern marketing. It builds on the simple glossary in my books to include more details, visuals and examples. It focuses on digital marketing strategy, but covers lots of practical concepts too.

The glossaries in my books include hundreds of entries. At the moment this glossary mainly focuses on digital marketing strategy which is my area of expertise, I will be regularly expanding it to include more detailed terms about digital marketing channels.

Glossary categories

Glossary category definitions

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.