I’ve created this glossary as a free reference to help marketing students and professionals understand today’s fast-changing world of modern marketing. It builds on the simple glossary in my books to include more details, visuals and examples. It focuses on digital marketing strategy, but covers lots of practical concepts too.
The glossaries in my books include hundreds of entries. At the moment this glossary mainly focuses on digital marketing strategy which is my area of expertise, I will be regularly expanding it to include more detailed terms about digital marketing channels.
Glossary categories
- B2B Digital marketing
- Branding
- Consumer buyer behaviour
- Content marketing
- Data-driven marketing
- Digital experiences
- Digital marketing metrics
- Digital marketing strategy
- Digital marketing technologies
- Digital Transformation
- E-commerce
- Email marketing automation
- Engage - customer communications
- Marketing models and frameworks
- Marketing Technology (Martech)
- Reach - grow awareness
- SEO technique
- Social media marketing
Glossary category definitions
a
c
- Co-marketing or Partner marketing
- Competitor analysis
- Competitor benchmarking for digital marketing
- Contact strategy
- Content atomisation
- Content audit
- Content curation
- Content distribution
- Content hub
- Content marketing
- Content marketing strategy
- Content marketing strategy creation
- Content repurposing
- Content syndication
- Conversation or Conversational marketing
- Conversion rate
- Conversion rate optimisation (CRO) or structured testing programme
- Cornerstone content
- Customer acquisition plan
- Customer engagement strategy
- Customer Identify and Access Management
- Customer journey map
- Customer onboarding
- Customer persona
- Customer retention plan
d
- Data Management Platforms (DMPs)
- Data-driven marketing
- Digital capability audit
- Digital competence review
- Digital marketing
- Digital marketing centre of Excellence (DCoE)
- Digital marketing plan structure
- Digital marketing strategy
- Digital transformation
- Digital transformation plan
- DMAIC for marketing
- Dynamic content insertion
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