Brand tone-of-voice

Elements and examples of tone-of-voice guidelines Defining a common tone-of-voice for a company or brand to communicate with its audience is useful for all types of business since it affects the perception of the...

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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