Marketing Bullseye Framework

If you know me, you’ll know I’m a fan of marketing mindtools and models to help marketers create strategies or simply focus.

The Bullseye framework featured in Gabriel Weinberg’s 2015 book Traction is one of my favourites since it’s super-practical – it can be used in a workshop to discuss existing traffic-building techniques – both online and offline and then ensure you focus on the top 6 and then 3.

I recommend it since it works particularly well for smaller businesses and startups reviewing the marketing communications channels they will use at the top level to gain awareness. It’s also nice since it enables review of around 20 channels including both online and offline. Plus it can be applied to larger organizations too.

There are more details on how to apply the Marketing Bullseye Framework in this online course based on the book.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.