A close relative of the content marketing editorial calendar, this is useful for businesses of all sizes with social media business pages on the main social media platforms from Facebook, Instagram, Google YouTube...
Content marketing
Dave ChaffeyContent mapping
Content mapping is a powerful technique to review and select the most relevant content to support a customers’ buyer journey. It can potentially be used for stages in a campaign also. In my books I define content...
Marketing blog
A blog can range from a personal online diary, a regular series of articles on a company site a frequently updated news articles on a publisher. It can be compiled by one person, but in larger businesses there will be...
Content ideation
Recommended tools and techniques to support content ideation Content ideation is a term commonly used in content marketing to define the process of identifying and selecting the most relevant topics that will engage...
Content marketing editorial calendar
A calendar to fuel content marketing should be designed to help support both shorter-term campaign plan goals and longer-term always-on marketing goals. The editorial calendar is best built around the intersection of...
TOFU vs MOFU vs BOFU content
What is the difference between ToFu, MoFu and BoFu content? In recent years, you hear content marketers talking a lot about ToFu, MoFu and MoFu content. I think these are useful abbreviations since they provide a way of...
Content hub
In our 7 Steps guide to Content marketing we define a content hub as: “A key part of our blueprint for content or inbound marketing, this is a sharable destination for content, social, email and search marketing...
Content marketing strategy
Since content marketing fuels all digital marketing activities I recommend that all businesses have a defined content strategy. The latest Content Marketing 2020 Research by the Content Marketing Institute shows that...
Content marketing
I see content marketing as one of the five key drivers of marketing as explained in this simple definition of digital marketing. It is the quality and type of content that is essential to the success of different...
Content distribution
Content marketing is two words right? Yet generally, I see that most time content marketing focuses on creating content, not marketing it. This begs the question, was it worth spending so much time creating content if...
10X Content
The 10X concept created by Rand Fishkin when at Moz to help businesses compete for competitive SEO keywords. To see examples, see Rand’s 119 Examples of 10X Content. His criteria are: Criteria for 10X Content:...
Skyscraper content
The Skyscraper technique popularized by Bryan Dean involves finding and trying to emulate successful content (typically from the top search results on Google targeting a keyword, but also based on social popularity) You...
Cornerstone content
Brian Clark of Copyblogger describes Cornerstone Content as: A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what...
Evergreen content
Much content that is created is a waste of time as this response to a question from Bill Slawski about ineffective SEO shows. Heavy investment in blog articles that generate little to no revenue or brand stickiness...
Content curation
Content curation involves creating new content from existing content, it is a form of content repurposing. A popular approach is to create a blog post, article or infographic from other sources. The process of curation...
Atomisation
Atomisation is a term typically used to explain content repurposing where a creative content asset like a video or a whitepaper is broken down into smaller parts.
See Content atomisation
Content repurposing
Repurposing in content marketing simply refers to breaking a content asset up into smaller parts (content atomisation) and changing their format for different goals, for example: To include different parts of a report...
Content atomisation
Atomisation is a term typically used to explain content repurposing where a creative content asset like a video or a whitepaper is broken down into smaller parts. The aim is to ‘sweat the asset’ (nice...
