Content marketing

Content mapping

Content mapping is a powerful technique to review and select the most relevant content to support a customers’ buyer journey. It can potentially be used for stages in a campaign also. The process is: Identify...

Marketing blog

A blog can range from a personal online diary, a regular series of articles on a company site a frequently updated news articles on a publisher. It can be compiled by one person, but in larger businesses there will be...

Content ideation

Recommended tools and techniques to support content ideation Content ideation is a term commonly used in content marketing to define the process of identifying and selecting the most relevant topics that will engage...

Content hub

In our 7 Steps guide to Content marketing we define a content hub as: “A key part of our blueprint for content or inbound marketing, this is a sharable destination for content, social, email and search marketing...

Content marketing

I see content marketing as one of the five key drivers of marketing as explained in this simple definition of digital marketing. It is the quality and type of content that is essential to the success of different...

Content distribution

Content marketing is two words right? Yet generally, I see that most time content marketing focuses on creating content, not marketing it. This begs the question, was it worth spending so much time creating content if...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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