Helping marketing professionals and students learn the power of integrated digital marketing since 1997

Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.

Free digital marketing planning templates

Book support

To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.

Book support resources

Digital marketing glossary

Ad frequency cap

Ad frequency refers to the number of times an ad is served to an individual. Research on ad frequency comparing traditional and online advertising shows that the more times an ad is served, the more likely it is for it...

Content mapping

Content mapping is a powerful technique to review and select the most relevant content to support a customers’ buyer journey. It can potentially be used for stages in a campaign also. The process is: Identify...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.