The 5S of digital marketing are a simple framework to review and define the top-level goals of digital marketing in an organisation. They were defined by PR Smith in Chaffey, D. and Smith, P.R. (2017) Digital Marketing...
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Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.
To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.
Digital marketing glossary
Social media are one of the most powerful digital marketing channels since they can be applied through the customer lifecycle with these aims: Reach: Organic and paid social updates to create awareness including through...