Dave Chaffey
A blog can range from a personal online diary, a regular series of articles on a company site a frequently updated news articles on a publisher. It can be compiled by one person, but in larger businesses there will be...
Helping marketing professionals and students learn the power of integrated digital marketing since 1997
Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.
Digital marketing trends articles
Book support
To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.
Digital marketing glossary
Marketing Playbook
Today’s marketing is fiercely competitive with multiple competitors and many best practices needed for digital marketing techniques which change through time. This has increased the need for a playbook to explain...
Google’s core updates
Previous Google created and publicised named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Rankbrain’ focused on introducing a major change to improve the quality of results and...
Content ideation
Recommended tools and techniques to support content ideation Content ideation is a term commonly used in content marketing to define the process of identifying and selecting the most relevant topics that will engage...
Content marketing editorial calendar
A calendar to fuel content marketing should be designed to help support both shorter-term campaign plan goals and longer-term always-on marketing goals. The editorial calendar is best built around the intersection of...
Attribution in digital marketing
Media attribution involves analysis of media touchpoints (referral source) along the path to purchase to determine which has influenced sale and which credit should be given to for influencing conversion. The purpose of...
