Helping marketing professionals and students learn the power of integrated digital marketing since 1997

Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.

Free digital marketing planning templates

Book support

To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.

Book support resources

Digital marketing glossary


Link-building involves a proactive approach to develop backlinks from other sites, primarily aimed at improving the domain authority of your website. Link-building has secondary goals of building brand awareness and...

Search gap analysis

A benchmarking activity to review the effectiveness of search marketing. It involves comparing volume of search intent for different grouped keywords (How many people are searching) and then comparing this to the number...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.