Dave Chaffey
This article from Facebook engineers defines their continuous deployment process as : “Continuous deployment is the software engineering practice of deploying many small incremental software updates into...
Helping marketing professionals and students learn the power of integrated digital marketing since 1997
Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.
Digital marketing trends articles
Book support
To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.
Digital marketing glossary
FAMGA digital platforms
The FAMGA businesses are Facebook Inc (FB), Apple Inc (AAPL), Microsoft Corp (MSFT), Google (GOOG) and Amazon.com Inc (AMZN). It’s important for marketers to follow innovations within their digital platforms since...
Design systems
Inside Design identifies an increased focus on design systems defining them as: A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of...
Voice search marketing
Voice search or voice-based search marketing has been much hyped for its SEO benefits, but delivers little direct benefits for most businesses in my opinion. I find the hype annoying since for the last 10 years that has...
Dark patterns in digital marketing
Dark Patterns are a persuasion marketing technique based on misleading people using subtle design and interface messaging to make an offer appear more compelling in order to increase conversion and revenue. The...
Marketing tripwire
A marketing tripwire is aimed at converting interest in a product or service into a purchase by reducing perceived risk and cost, so encouraging someone to purchase more immediately. Tripwire offers are effective in...
