Dave Chaffey
I have featured PR Smith’s SOSTAC® Planning framework (explained more fully at Paul’s site: www.sostac.org) in all of my books on digital marketing strategy since it provides a simple, process-based structure for...
Helping marketing professionals and students learn the power of integrated digital marketing since 1997
Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.
Digital marketing trends articles
Book support
To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.
Digital marketing glossary
Digital Native Vertical Brand (DNVB)
Describes a brand that is initially created, sold and distributed online only. I say initially, since to scale and be distributed more widely, the ultimate aim of the owner may be to gain traditional retail distribution...
Marketing blog
A blog can range from a personal online diary, a regular series of articles on a company site a frequently updated news articles on a publisher. It can be compiled by one person, but in larger businesses there will be...
Marketing Playbook
Today’s marketing is fiercely competitive with multiple competitors and many best practices needed for digital marketing techniques which change through time. This has increased the need for a playbook to explain...
Google’s core updates
Previous Google created and publicised named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Rankbrain’ focused on introducing a major change to improve the quality of results and...
Content ideation
Recommended tools and techniques to support content ideation Content ideation is a term commonly used in content marketing to define the process of identifying and selecting the most relevant topics that will engage...
