Dave Chaffey
3 tools for creating website heatmaps There are really useful tools available that record the location of clicks and mouse movements using Javascript. These are great for showing the popularity of different navigation...
Helping marketing professionals and students learn the power of integrated digital marketing since 1997
Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.
Digital marketing trends articles
Book support
To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.
Digital marketing glossary
Landing page
A landing page is any entrance page to a website where a visitor arrives after they click on an ad or other form of link from a referring site or an offline campaign. It can be a home page but is often a page deeper...
Content distribution
Content marketing is two words right? Yet generally, I see that most time content marketing focuses on creating content, not marketing it. This begs the question, was it worth spending so much time creating content if...
10X Content
The 10X concept created by Rand Fishkin when at Moz to help businesses compete for competitive SEO keywords. To see examples, see Rand’s 119 Examples of 10X Content. His criteria are: Criteria for 10X Content:...
Skyscraper content
The Skyscraper technique popularized by Bryan Dean involves finding and trying to emulate successful content (typically from the top search results on Google targeting a keyword, but also based on social popularity) You...
Cornerstone content
Brian Clark of Copyblogger describes Cornerstone Content as: A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what...
