Helping marketing professionals and students learn the power of integrated digital marketing since 1997

Learn about digital marketing models and create digital marketing plans using the templates we've created on Smart Insights.

Free digital marketing planning templates

Book support

To support lecturers and students using my textbooks I've created book support pages on Smart Insights covering recommended books, videos, lecturer resources and slides.

Book support resources

Digital marketing glossary

Content ideation

Recommended tools and techniques to support content ideation Content ideation is a term commonly used in content marketing to define the process of identifying and selecting the most relevant topics that will engage...

Brand relevance

Brand relevance is a relatively new concept. This exploration is based on an interview with an undergraduate dissertation student covering my thoughts on it. It’s an example of questions to subject matter expert...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.