Conversation marketing is a broad concept covering different forms of dialogue between a brand and its prospects and customers as part of the sales and customer service process. The term is increasingly used since many...
Engage - customer communications
Dave ChaffeyCustomer onboarding
As a business term, ‘Onboarding’ was originally mainly used to describe the employee induction processes for welcoming a new starter to a company in order to ‘get them up to speed’ with the business. Today, it is widely...
