SEO technique

Core Web Vitals

This jargon was introduced by Google in 2020 to provide businesses with a set of KPIs they could use to measure user experience focusing on aspects of web usability such as load time, interactivity, and the stability of...

Voice search marketing

Voice search or voice-based search marketing has been much hyped for its SEO benefits, but delivers little direct benefits for most businesses in my opinion. I find the hype annoying since for the last 10 years that has...

Google’s core updates

Previous Google created and publicised named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Rankbrain’ focused on introducing a major change to improve the quality of results and...

Local SEO

Working on Local SEO ranking factors is important to gain visibility for a business at a local geographical level if you have local audiences in towns and cities searching for local providers such as stores and services...

Organic SERPs

SEO helps you get visible in the natural listings of the search engines. If effective, it’s one of the most cost-effective ways for businesses to get new visits, leads and sales. It’s about getting the organisation plus...

Link-building

Link-building involves a proactive approach to develop backlinks from other sites, primarily aimed at improving the domain authority of your website. Link-building has secondary goals of building brand awareness and...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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