SEO technique

Google’s core updates

Previous Google created and publicised named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Rankbrain’ focused on introducing a major change to improve the quality of results and...

Local SEO

Working on Local SEO ranking factors is important to gain visibility for a business at a local geographical level if you have local audiences in towns and cities searching for local providers such as stores and services...

Organic SERPs

SEO helps you get visible in the natural listings of the search engines. If effective, it’s one of the most cost-effective ways for businesses to get new visits, leads and sales. It’s about getting the organisation plus...

Link-building

Link-building involves a proactive approach to develop backlinks from other sites, primarily aimed at improving the domain authority of your website. Link-building has secondary goals of building brand awareness and...

Search gap analysis

A benchmarking activity to review the effectiveness of search marketing. It involves comparing volume of search intent for different grouped keywords (How many people are searching) and then comparing this to the number...

SEO ranking factors

SEO ranking factors determine which website pages and content feature in the organic search results or SERPs (search engine results pages). Although it is often reported that there are hundreds of ranking factors such...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.