An n-gram is a phrase made of n-words: a 1-gram is a single word, a 2-gram is a phrase made of two words, and so on. Within search marketing, they are used to assess the number of instances of a keyword or keyphrase...
SEO technique
Dave ChaffeyGoogle’s core updates
Previous Google created and publicised named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Rankbrain’ focused on introducing a major change to improve the quality of results and...
Local SEO
Working on Local SEO ranking factors is important to gain visibility for a business at a local geographical level if you have local audiences in towns and cities searching for local providers such as stores and services...
Google My Business / Google Local
Gaining visibility for a business at a local geographical level is important if you have local audiences in towns and cities searching for local providers such as stores and services as part of the activity known as...
Search Engine Optimisation (SEO)
Search Engine Optimisation, typically shortened to SEO is one of the main channels used to attract website visitors as part of digital marketing. The technique is also known as Organic search or natural search. SEO is...
Organic SERPs
SEO helps you get visible in the natural listings of the search engines. If effective, it’s one of the most cost-effective ways for businesses to get new visits, leads and sales. It’s about getting the organisation plus...
Link-building
Link-building involves a proactive approach to develop backlinks from other sites, primarily aimed at improving the domain authority of your website. Link-building has secondary goals of building brand awareness and...
Search gap analysis
A benchmarking activity to review the effectiveness of search marketing. It involves comparing volume of search intent for different grouped keywords (How many people are searching) and then comparing this to the number...
Google See > Think > Do > Care model
When considering investments in both paid and organic search marketing, it’s always useful to start with your goals and review how you will measure whether achieved. It’s best if these goals are as specific as possible...
SEO ranking factors
SEO ranking factors determine which website pages and content feature in the organic search results or SERPs (search engine results pages). Although it is often reported that there are hundreds of ranking factors such...
