Email marketing automation

Email marketing

Exploring different types of email marketing In my book Total Email Marketing published in 2004 and 2008 I break out opportunities for email marketing into customer acquisition and retention. This breakdown still makes...

Contact strategy

A contact strategy defines a sequence of messages that can be automatically sent using email marketing automation platforms. It supports lifecycle marketing communications. An email contact strategy defines: Triggering...

Email automation

Email automation is a powerful technique since it gives many opportunities to deliver more relevant, more persuasive, more responsive emails throughout the customer lifecycle. Email automation is now a standard feature...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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