One of the benefits of email marketing automation is that marketers can create event-triggered emails to connect with new subscribers. A welcome email can be sent to new subscribers, who may have signed up to receive a...
Email marketing automation
Dave ChaffeyEmail contact strategy
The aim of an email contact or communications strategy is create a plan for how you will communicate with prospects and customers to maximize audience engagement and support your marketing goals. Typically it combines...
Email segmentation and targeting options
Segmentation and targeting for email marketing is aimed at boosting response by sending more customized messages and offers to specific groups rather than sending the same message to everyone on the list. Six email...
Real-time email personalization
There are are many systems offering to send emails with the option to personalize them based on the profile and behaviour of subscribers. Real-time personalization refers to a specialist category of specialist Email...
Email marketing
Exploring different types of email marketing In my book Total Email Marketing published in 2004 and 2008 I break out opportunities for email marketing into customer acquisition and retention. This breakdown still makes...
Dynamic content insertion
This term is mainly used to refer to when an email is personalized to a group of people. Email personalization rules are defined to automatically tailor copy or creative of an email or newsletter based on the interests...
Contact strategy
A contact strategy defines a sequence of messages that can be automatically sent using email marketing automation platforms. It supports lifecycle marketing communications. An email contact strategy defines: Triggering...
Email automation
Email automation is a powerful technique since it gives many opportunities to deliver more relevant, more persuasive, more responsive emails throughout the customer lifecycle. Email automation is now a standard feature...
