Search Engine Optimisation (SEO)

Search Engine Optimisation, typically shortened to SEO is one of the main channels used to attract website visitors as part of digital marketing.

The technique is also known as Organic search or natural search.

SEO is improved by working to improve visibility using techniques related to these six SEO ranking factors which improve the visibility in the organic SERPs.

SERPs features

When search engines first launched, they only displayed plain text descriptions with a link, but today, they have a wide variety of formats. Understanding how to get included within the SERPs features is important to attracting organic search visits today.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.