- Type 1: When a user chooses to use spoken voice commands as opposed to typing a query into Google. This is treated as a normal web search, the data of which will be collected in Google Search Console, so SEO as normal.
- Type 2: When a user chooses to use a spoken voice command in order to receive a spoken answer. This is the case with many smart speakers such as Google Home and Amazon Alexa. These searches are not logged in Google Search Console and have very little relation to SEO.
So, businesses can tap into any changes in search behaviour by focusing on the fundamentals of SEO such as keyword research, on-page optimization best practices, structured data and creating quality content with high Expertise-Authority-Trust to fit evolving search behaviours that includes more conversational queries.