Digital transformation

Brian Solis of analyst Altimeter defines digital transformation as :

“The evolving pursuit of innovative and agile business and operational models — fueled by evolving technologies, processes, analytics, and talent — to create new value and experiences for customers, employees, and stakeholders”.

This succinctly explains the types of changes needed and their goals. Compare this to our Smart Insights definition shows a similar focus on people, process and technologies.

“A staged programme of organizational improvements to business models, People, Process and Technologies used for integrated digital marketing in order to maximize the potential business contribution of digital technology, data and media.”

Our definition shows that transformation is not limited to the technology, but also new ways of using integrated digital media supported as part of data-driven marketing.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.