Growth hacking

The definition of Growth hacking on Wikipedia is the original and best in this case I think, let me know if you know the original source 🙂 It shows how it combines marketing and sales, but doesn’t emphasise new product development and value proposition testing.

Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.

Sean Ellis, is arguably the leading authority on Growth Hacking since he led the exponential growth at Dropbox, LogMeIn, Lookout, and Eventbrite and posted one of the first articles on the topic in 2010, Find a Growth Hacker for your startup.

He founded, a community sharing examples of growth hacking techniques, published the book Hacking Growth and runs the Breakout Growth podcast.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

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My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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