Data-driven marketing

Data-driven marketing

Data-driven marketing describes a mindset or a culture of how insight is used within a business. It includes harnessing the many different formats of data that are available today including: Customer data including...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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