Social network usage

This is a snapshot of the popularity and usage of different social networks according to Online Nation UK. For a more detailed article see the Smart Insights Social media research summary.

These are the main reasons people give for using social networks in the UK:

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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