Digital marketing strategy

A digital marketing strategy defines the focus of digital marketing efforts to improve the contribution digital makes to an organization. Usually defined in a digital marketing plan and should include how digital integrates with other activities.

How should a digital marketing strategy be structured?

I’ve created this visual which shows a recommendation of key activities in the Smart Insights RACE planning framework.

Download our free digital marketing plan template to learn more about the RACE marketing model.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.