Dave ChaffeyA digital transformation plan defines a long-term roadmap for changes to business and communications models, resources, structure and process to enable an organization to compete through improving their digital marketing and digital business capabilities.
I developed the RACE marketing model to give businesses a framework to structure a digital transformation plan.
See this article on Smart Insights from Sarah Lindley giving more detail on how to structure a digital transformation plan using PR Smith’s SOSTAC framework. Plus, I have written a more detailed guide covering ‘What is digital transformation strategy?‘
