Digital strategy

According to my article defining digital strategy on Smart Insights,

A digital strategy defines an organization’s priority initiatives for future investment in digital technology to make a business more competitive by digitalization of its processes and review of its business model. It has a broad scope, covering how digital technology can support business goals across the business.

That article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We will also explain the difference between a digital marketing strategy and cover some examples of digital strategy.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.