Digital business model

A digital business model is the method used to generate revenue from a website or mobile app. It is usually based on an ad revenue model – this companion post gives 10 options for digital monetistation – the first eight are publishers.

This visual is helpful for explaining the online business model options.



About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.