A customer acquisition plan defines the investment in marketing activities and resources to meet your goals of customer acquisition volume within a defined budget giving an allowable-cost-per-acqusition.
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Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
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My latest books
- Content marketing strategy
- Digital customer experience
- Digital marketing analytics
- Digital marketing campaigns
- Digital marketing definitions
- Digital marketing governance
- Digital marketing statistics
- Digital marketing strategy
- Digital marketing trends
- Digital media and advertising
- E-commerce and E-retail
- Email marketing and Marketing Automation
- ioS for the blind and visually impaired
- Marketing software tools
- Search Engine Optimisation (SEO)
- Social media marketing
- Digital marketing: a simple explanation – the six pillars of effective digital marketing
- Using ChatGPT for marketing
- The best Android and iOS mobile apps for blind and partially sighted people 2022
- Set up voice control and Siri on an iPhone for Blind and visually impaired users
- What is digital marketing?