Digital media, digital technology and digital technology have all given opportunities for digital disruptors to have an impact on existing markets. Disruptors are typically online-only startups, although the term can...
Digital Transformation
Dave ChaffeyDigital transformation
Brian Solis of analyst Altimeter defines digital transformation as : “The evolving pursuit of innovative and agile business and operational models — fueled by evolving technologies, processes, analytics, and...
Digital marketing centre of Excellence (DCoE)
Creating a Digital Marketing Centre of Excellence is a useful technique to support digital transformation in larger organizations. It’s also commonly known as Digital Services Unit (DSU) The goal of a Digital CoE...
