IT analyst Gartner defines Digitalisation as ‘The use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital...
Digital Transformation
Dave ChaffeyDigital strategy
According to my article defining digital strategy on Smart Insights, A digital strategy defines an organization’s priority initiatives for future investment in digital technology to make a business more competitive by...
90-day marketing plans
The power of using 90-day planning for digital marketing is that it gives you focus on a 90-day period to implement strategic initiatives identified in your annual plan within a more manageable, realistic period than 30...
Digital transformation
Brian Solis of analyst Altimeter defines digital transformation as : “The evolving pursuit of innovative and agile business and operational models — fueled by evolving technologies, processes, analytics, and...
Digital disruption / Digital disruptors
Digital media, digital technology and digital technology have all given opportunities for digital disruptors to have an impact on existing markets. Disruptors are typically online-only startups, although the term can...
Digital marketing centre of Excellence (DCoE)
Creating a Digital Marketing Centre of Excellence is a useful technique to support digital transformation in larger organizations. It’s also commonly known as Digital Services Unit (DSU) The goal of a Digital CoE...