Ad retargeting and remarketing

Ads are served to people who have previously interacted with a brand, for example through visiting a website, social media profile or searching. In Google, retargeting is known as remarketing. This is a specific name of their programme which has been adopted, more generally to describe all types of ‘reminder ads that follow you about as people often describe them.

This visual from Venn Digital nicely summarizes the options for using online media to target across the customer lifecycle.

Retargeting set up guides for the main platforms

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.