Add to cart or ATC conversion rates are typically around double those of E-commerce conversion rate. They are calculated by dividing the number of add-to-cart event by the number of visitor sessions. There is less difference between smartphone and desktop conversion rates.
Monetate has good quality benchmarks of e-commerce conversion rates for their UK and US customers including ATC rates.
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey
