Real-time marketing Gartner identified real-time marketing as one of its latest hype cycle trends. They define it as follows: “Real-time marketing describes an organization’s ability to interpret and respond...
Digital experiences
Dave ChaffeyPersonification in marketing
Personification has been promoted by industry analyst Gartner since 1995 as an approach where improved relevance can be delivered by providing segment-based communications. This is distinct from 1:1 communications based...
Website heatmapping
3 tools for creating website heatmaps There are really useful tools available that record the location of clicks and mouse movements using Javascript. These are great for showing the popularity of different navigation...
Landing page
A landing page is any entrance page to a website where a visitor arrives after they click on an ad or other form of link from a referring site or an offline campaign. It can be a home page but is often a page deeper...
