Strapline or tagline

A short, snappy sentence giving a summary of the benefits a brand can offer summarizing its brand positioning.

For example, for Smart Insights we decided on ‘Actionable Marketing Advice’.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.