Reach - grow awareness

Referral source

A term used in digital analytics and more widely to indicate the source of visits to a website. This may reference the digital marketing channel (medium in Google Analytics) or individual website (source in Google...

Viral marketing

Viral marketing is a technique used to rapidly grow awareness of a brand or campaign where a viral asset is amplified using digital word-of-mouth, i.e. sharing on social media, email and forums. It is often boosted by...

Paid digital media

In traditional media we think of paid ads as a way to grow awareness via broadcast TV, print and outdoor ads. Online, we have the equivalent of these options via banner and video ads. Additionally, individual targeting...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.