Dave ChaffeyWorking on Local SEO ranking factors is important to gain visibility for a business at a local geographical level if you have local audiences in towns and cities searching for local providers such as stores and services.
For example, The White Stuff Store searched on Google for ‘The White Stuff’ East Dulwich displaying the Google My Business knowledge panel for the high street location in East Dulwich.
Businesses need to be registered on Google My Business / Google Local to verify their local stores and to manage comments and listings about products and services.
