Local SEO

Working on Local SEO ranking factors is important to gain visibility for a business at a local geographical level if you have local audiences in towns and cities searching for local providers such as stores and services.

For example, The White Stuff Store searched on Google for ‘The White Stuff’ East Dulwich displaying the Google My Business knowledge panel for the high street location in East Dulwich.

Businesses need to be registered on Google My Business / Google Local to verify their local stores and to manage comments and listings about products and services.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.