Social media for customer lifecycle marketing

Social media are one of the most powerful digital marketing channels since they can be applied through the customer lifecycle with these aims:

  • Reach: Organic and paid social updates to create awareness including through lookalike targeting
  • Act: Paid social options to generate leads
  • Convert: Retargeting options at an individual level to increase conversion
  • Engage:  Customer communications through organic updates, retargeting and uploading customer lists to reach known customers

This lifecycle visual summarizes the options for using paid and organic social across RACE.

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Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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