Social media for customer lifecycle marketing

Social media marketing through Social network sites (SNS) gives some of the most powerful digital marketing channels since they can be applied through the customer lifecycle with these aims:

  • Reach: Organic and paid social updates to create awareness including through lookalike targeting
  • Act: Paid social options to generate leads
  • Convert: Retargeting options at an individual level to increase conversion
  • Engage:  Customer communications through organic updates, retargeting and uploading customer lists to reach known customers

This lifecycle visual summarizes the options for using paid and organic social across RACE.


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Digital Marketing: Strategy, Implementation and Practice
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Digital Marketing Excellence
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About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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