Dave ChaffeyGaining visibility for a business at a local geographical level is important if you have local audiences in towns and cities searching for local providers such as stores and services as part of the activity known as Local SEO.
For example, The White Stuff Store searched on Google for ‘The White Stuff’ East Dulwich displaying the Google My Business knowledge panel for the high street location in East Dulwich.
Businesses need to be registered on Google My Business to verify their local stores and to manage comments and listings about products and services.
