I’m Dave Chaffey, co-founder and content director of Smart Insights and author of several bestselling digital marketing books including Digital Marketing: Strategy Implementation and Practice and Digital Marketing Excellence.

My passion is educating students and marketers about the latest best practices in digital marketing, so helping businesses to get the most of the amazing opportunities available from integrating online marketing into their businesses.

About Smart Insights

We’re an online publisher and digital marketing learning platform who provide actionable templates, guides and e-learning to help businesses succeed online. Our system to help businesses better plan, manage and optimize their marketing is structured around our RACE planning framework which I developed and has been adopted by many businesses worldwide.

We offer over 20 free guides and templates via our Free membership, including a free digital marketing template using our RACE digital marketing framework.

Download our free guides and templates

You can also join Smart Insights as a premium member to download our practical digital marketing playbooks and templates with explanations in our Learning Paths. These show how to develop digital strategies and manage the tactics that matter like conversion rate optimisation, SEO, social media and email marketing.

Resources for marketing students and studying marketing professionals

This site is my personal blog which has ideas to help students, professionals or lecturers using my textbooks in their studies or careers. I recommend taking a look at the Digital Marketing Book Support pages on this site for recommendations including:

  • Sources for digital marketing statistics and tools to help students on their assessments
  • Videos explaining approaches to digital marketing including ‘mindtools’ from my books.
  • Downloadable slides
  • The latest editions of my books and publisher support pages

You can learn more about how to apply RACE, SOSTAC® and other models in the free Smart Insights downloads summarizing classic marketing models and digital marketing models.

Connect with or follow me

Please contact me or connect on LinkedIn to ask questions or get my latest updates on the developments in digital marketing.

My books

I’m an author of 5 leading books on Online marketing and E-commerce strategy including Digital Marketing: Strategy, Implementation and Practice which was first published in 2000. I have been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.