I’m Dave Chaffey, co-founder and content director of Smart Insights and author of several bestselling digital marketing books including Digital Marketing: Strategy Implementation and Practice and Digital Marketing Excellence.
My passion is educating students and marketers about the latest best practices in digital marketing, so helping businesses to get the most of the amazing opportunities available from integrating online marketing into their businesses.
About Smart Insights
We’re an online publisher and digital marketing learning platform who provide actionable templates, guides and e-learning to help businesses succeed online. Our system to help businesses better plan, manage and optimize their marketing is structured around our RACE planning framework which I developed and has been adopted by many businesses worldwide.
We offer over 20 free guides and templates via our Free membership, including a free digital marketing template using our RACE marketing model.Download our free guides and templates
You can also join Smart Insights as a premium member to download our latest digital marketing planning guides. These show how to develop digital strategies and manage the tactics that matter like conversion optimisation, SEO, social media and email marketing.
Resources for marketing students and studying marketing professionals
This site is my personal blog (formerly known as Marketing Insights) which has ideas to help students, professionals or lecturers using my textbooks in their studies or careers. I recommend taking a look at the Digital Marketing Book Support pages on Smart Insights for recommendations or see our Case Studies page for updates for case studies from the book, including Amazon.
You can learn more about how to apply RACE, SOSTAC® and other models in the free Smart Insights downloads summarizing classic marketing models and digital marketing models. They were created by CIM tutor Annmarie Hanlon in collaboration with us to provide a free reference for students and professionals looking to apply models to businesses.
Connect with or follow me
Please contact me or connect on LinkedIn to ask questions or get my latest updates on the developments in digital marketing.
I’m an author of 5 leading books on Online marketing and E-commerce strategy including Digital Marketing: Strategy, Implementation and Practice which was first published in 2000. I have been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.