Social media intelligence processes for reviewing brand mentions, market keywords and sentiment for a business and its competitors in social media and online publishers. Services include: Talkwalker (includes free...
Social media marketing
Dave ChaffeySocial media intelligence
Given the importance of social media in shaping how brands are perceived and their future success, using social listening to monitor the interests and opinions of consumers is a common practice. However, in our...
Social media editorial calendar
A close relative of the content marketing editorial calendar, this is useful for businesses of all sizes with social media business pages on the main social media platforms from Facebook, Instagram, Google YouTube...
Organic vs paid social media reach
The days of getting substantial organic reach on social networks are long gone. Research by UK-based social media analytics tracking company Locowise reported that across Facebook brand accounts it monitored typical...
Dark social media
You may have heard this mysterious term which references social media that may not be correctly identified under the ‘Social’ Channel grouping shown in Google Analytics. Instead, they are grouped under ‘Direct’ traffic...
Social media optimization (SMO)
Search engine optimization for improving the impact of organic search and conversion rate optimization for web pages are well-established techniques. But the equivalent technique of Social Media Optimization has never...
User Generated Content (UGC)
UGC is content published by consumers. Often it’s independent from branded content and not requested by the brand, for instance, on a social network. Here the UGC could be positive or negative, so companies need...
Social listening
Social listening or social media listening is a process aimed at reputation management and market research in which relevant content and conversations, identified from social media sites such as blogs, social networks...
Social network sites (SNS)
Social network sites (SNS) If you are researching social media marketing, in academic papers, social network sites are sometimes known as Social Network Sites (SNS), but this acronynm isn’t widely used in industry...
Social media marketing
Social media marketing is one of the key types of digital marketing channels. It involves using social media across the big six platforms relevant to most businesses which are: Facebook (including Facebook Messenger)...
Social network timeline
Timeline for Facebook, Twitter, Instagram and Snapchat from 2004 to 2019 from UK Online Nation. Shows when new features were introduced and companies acquired.
Social sign-on
Social sign-in or log-on is a Customer Identity and Access Management techniques enables website visitors or app users to sign-up or sign-in more rapidly to a website since they don’t need to enter their email...
Social commerce
Social commerce is where online retail or offline purchases are facilitated through social networks. Marketing techniques include: Integrating buy-buttons into social feeds, particularly where products are featured...
Social media for customer lifecycle marketing
Social media marketing through Social network sites (SNS) gives some of the most powerful digital marketing channels since they can be applied through the customer lifecycle with these aims: Reach: Organic and paid...