Social media marketing

Dark social media

You may have heard this mysterious term which references social media that may not be correctly identified under the ‘Social’ Channel grouping shown in Google Analytics. Instead, they are grouped under ‘Direct’ traffic...

Social listening

Social listening or social media listening is a process aimed at reputation management and market research in which relevant content and conversations, identified from social media sites such as blogs, social networks...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.