Digital marketplace analysis is a recommended activity during situation analysis to create a digital marketing strategy. It involves reviewing customer journeys for different B2B or B2C personas as they go through the...
6 types of social proof that can be tested to improve conversion Social proof is referenced more as a persuasion marketing technique since Robert Cialdini referenced it in the most recent edition of book: Influence, the...
Digital minimalism is a concept popularized by Cal Newport, a computer science professor at Georgetown University in his book: Digital Minimalism: Choosing a Focusing Life in a Noisy World. He defines is as: “A...
Persuasion in digital marketing refers to consciously using website or mobile app design elements such as layout, copy and typography together with promotional messages to encourage site users to follow particular paths...
What is omnichannel marketing vs multichannel marketing? Omnichannel marketing is a useful way of higlighting today’s challenge of selecting and managing the many marketing channels that are available to...
It’s useful to consider technographics when looking to improve the effectiveness of a website to suit the needs of users and to improve conversion for the business. Website technographics is a clunky word...
When considering investments in both paid and organic search marketing, it’s always useful to start with your goals and review how you will measure whether achieved. It’s best if these goals are as specific as possible...
More commonly known as Buyers’ remorse, this is when there is a feeling of regret after a purchase. It tends to be more pronounced after purchasing significant, expensive items which can’t be readily...
Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.
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