Macro and micro-conversions are terms popularized by Google digital marketing evangelist Avinash Kaushik. He uses this visual to explain that typically overall macro-conversion rates are low, typically around 2%...
Digital marketing metrics
Dave ChaffeyBounce rate
The bounce rate can be defined as the proportion of visitors to a website page or site that exit after visiting a single page only, usually expressed as a percentage. Where is bounce rate reported in Google Analytics...
Allowable Cost per Acquisition (CPA)
Setting an Allowable CPA for customer acquisition investments helps business answer the question: How much can we afford to pay for a new customer? The allowable CPA is useful to control media spend since it sets a...
