Marketing strategy and plans

Marketing plan

A marketing plan defines how a business will compete within its chosen market through its marketing strategy. The marketing plan should be aligned with and should support the business plan. The key element of marketing...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.