Edge Computing in Retail marketing

Edge computing in Retail

Cloud computing has become ubiquitous over the past 10 to 15 years, but according to this article on Edge Computing in Retail, there a new recognition that investment in Edge computing is needed since, for brick and mortar retailers, with almost 90% of global retail sales occur in physical stores

Edge Computing is where:

Computing power is located closer to the buyer in Edge of cloud IoT connected devices and servers’ to give an improved experience. Computing ‘closer to the edge’ ensures that information processing, content collection, and delivery are placed near customers and store operations to make them more responsive.

In a physical retail storefront, the network is usually comprised of a small server room and cash registers with individual backup power systems attached. New in-store edge environments focus on the digital experience of the customer – this requires new edge applications that support local devices such as digital mirrors, smart dressing rooms.

Edge computing is able to filter information locally and only transfer data that is required for analysis in the cloud. However, this move doesn’t mean that individual stores become isolated, rather, retail stores can now be treated as an entire ecosystem rather than just a collection of individual stores.

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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