Go To Market plan

A plan which typically communicates a strategy for launching a product or service.

This includes a new product launch or it could be launching an existing product launched into a new market or with new channel partners.

It usually includes a Go To Marketing strategy which considers target customers, positioning of the product against competitors and how to reach the audience to communicate benefits. It also includes a Go To Market campaign plan covering activities involved in launching the product.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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