Link-building involves a proactive approach to develop backlinks from other sites, primarily aimed at improving the domain authority of your website. Link-building has secondary goals of building brand awareness and gaining visits from content viewed on other sites.

Link-building techniques

SEMRush has this useful review of the most effective linkbuilding techniques

Techniques covered include these simple techniques:

  • Replicating Competitor’s Backlinks
  • Adding a URL to a Post
  • Forum and Blogs Comments
  • Business Directories and Local Citations (Listings)
  • Broken Backlinks
  • Unlinked Mentions
  • Reciprocal Links

And these more advanced techniques:

  • Guest Posting
  • Resources and Links List Pages
  • Social Media Backlinks
  • Public Release and Content Submission
  • Collaboration with Opinion Leaders
  • Skyscraper technique


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.