Link-building involves a proactive approach to develop backlinks from other sites, primarily aimed at improving the domain authority of your website. Link-building has secondary goals of building brand awareness and gaining visits from content viewed on other sites.

Link-building techniques

SEMRush has this useful review of the most effective linkbuilding techniques

Techniques covered include these simple techniques:

  • Replicating Competitor’s Backlinks
  • Adding a URL to a Post
  • Forum and Blogs Comments
  • Business Directories and Local Citations (Listings)
  • Broken Backlinks
  • Unlinked Mentions
  • Reciprocal Links

And these more advanced techniques:

  • Guest Posting
  • Resources and Links List Pages
  • Social Media Backlinks
  • Public Release and Content Submission
  • Collaboration with Opinion Leaders
  • Skyscraper technique

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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