Digital capability audit

‘How do we compare?’ or ‘What does good look like?’ are common questions we hear when talking to businesses about their digital marketing maturity.

It’s a great starting point to achieving excellence by identifying where you need to improve. Because digital marketing involves so many options and it changes so fast, it can be difficult to know how you are doing and where you need to improve.

Benchmarking your maturity is a useful approach, particularly for larger businesses, because it will enable you to see the gap with where you need to be and explain the need for change to others, particularly budget holders.

Reviewing an organizations digital capabilities involves reviewing they are deploying relevant customer communications and using the right processes and marketing technology to use digital marketing to achieve their marketing goals.

Download the free digital maturity benchmarking templates from Smart Insights to identify improvements to your marketing.



Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.