Social network sites (SNS)

Social network sites (SNS)

If you are researching social media marketing, in academic papers, social network sites are sometimes known as Social Network Sites (SNS), but this acronynm isn’t widely used in industry where they are collectively termed ‘Social Networks‘.

The main social network site are the big six platforms relevant to most businesses, which are:

  • Facebook (including Facebook Messenger)
  • Instagram (owned by Facebook)
  • LinkedIn
  • Twitter
  • Snapchat
  • YouTube (owned by Google)

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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