Social network sites (SNS)
If you are researching social media marketing, in academic papers, social network sites are sometimes known as Social Network Sites (SNS), but this acronynm isn’t widely used in industry where they are collectively termed ‘Social Networks‘.
The main social network site are the big six platforms relevant to most businesses, which are:
- Facebook (including Facebook Messenger)
- Instagram (owned by Facebook)
- YouTube (owned by Google)