FAMGA digital platforms

The FAMGA businesses are Facebook Inc (FB), Apple Inc (AAPL), Microsoft Corp (MSFT), Google (GOOG) and Amazon.com Inc (AMZN).

It’s important for marketers to follow innovations within their digital platforms since the changes they introduce will offer opportunities to make improvements to their campaign and always-on marketing which less savvy competitors may miss.

It’s also useful to consider how they manage their continuous deployment for digital services – given their scale to learn lessons that could apply for smaller businesses.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.