Dave ChaffeyThe FAMGA businesses are Facebook Inc (FB), Apple Inc (AAPL), Microsoft Corp (MSFT), Google (GOOG) and Amazon.com Inc (AMZN).
It’s important for marketers to follow innovations within their digital platforms since the changes they introduce will offer opportunities to make improvements to their campaign and always-on marketing which less savvy competitors may miss.
It’s also useful to consider how they manage their continuous deployment for digital services – given their scale to learn lessons that could apply for smaller businesses.
