Content hub

In our 7 Steps guide to Content marketing we define a content hub as:

“A key part of our blueprint for content or inbound marketing, this is a sharable destination for content, social, email and search marketing that can be integrated through the creation of a content hub which is a destination on your website which is a blog or online customer magazine with a planned editorial calendar and resourcing”.

This content marketing hub explainer created by Dan Bosomworth shows the main activities involved with creating and managing a content hub:

  • Defining a content strategy of relevant types and formats of content to engage your audience and achieve your goals
  • Creating an editorial calendar to share content via the hub, for example, a marketing blog, news or resources section
  • Using influencer outreach and social sharing to encourage sharing of your content

Recommended resources


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.