In our 7 Steps guide to Content marketing we define a content hub as:
“A key part of our blueprint for content or inbound marketing, this is a sharable destination for content, social, email and search marketing that can be integrated through the creation of a content hub which is a destination on your website which is a blog or online customer magazine with a planned editorial calendar and resourcing”.
This content marketing hub explainer created by Dan Bosomworth shows the main activities involved with creating and managing a content hub:
- Defining a content strategy of relevant types and formats of content to engage your audience and achieve your goals
- Creating an editorial calendar to share content via the hub, for example, a marketing blog, news or resources section
- Using influencer outreach and social sharing to encourage sharing of your content
- Types of Content Hubs: 5 Approaches & 30+ Examples. A great resource in how to structure content hubs from Kane Jamison with illustrations and explanations.
- 99+ Content hub examples. This is from 2016, so interesting how some have changed. https://www.makeup.com/ from L’Oreal is still active, but the American Express Open Forum has been incorporated into their main site suggesting it wasn’t effective as a separate domain.