Website user technographics

It’s useful to consider technographics when looking to improve the effectiveness of a website to suit the needs of users and to improve conversion for the business.

Website technographics is a clunky word sometimes used to summarize ‘technology demographics’ which include the popularity and range of website users’:

  • Screen resolutions
  • Devices (Smartphone models and desktops)
  • Browsers including browser versions

Google Analytics technographics insight is available within the Audience menu under Device and Browser menus.

It’s recommended you agree common minimum standards which a new version of a website will support. Defining specific screen resolutions and browser versions the website will render on effectively will mean a more effective experience. There are cost implications on the number of browser platforms the website will support

Insight and tools to help

Useful benchmarks to compare to your site are available from Statcounter, an analytics plugin which tends to be used on smaller websites.

Browser testing tools like Browserstack,  Lambdatest and Browsershots automatically test a URL at different resolutions to show differences in rendering.


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Digital Marketing: Strategy, Implementation and Practice
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About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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