Using GOST for marketing planning

GOST is a simple marketing planning framework used to create corporate marketing plans.

GOST defines a hierarchy for Goals > Objectives > Strategies > Tactics which helps tackle the problem of creating a plan which naturally flows between the different sections. Each part of GOST has these goals:

To learn more, see my article on using GOST to create digital marketing plans.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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