Content curation

Content curation involves creating new content from existing content, it is a form of content repurposing.

A popular approach is to create a blog post, article or infographic from other sources. The process of curation or aggregating information from different sources can add value to different sources by providing them in a single place.

Examples of content marketing curation we use at Smart Insights include:

  • Collating statistics from different sources into a blog post to provide a range of benchmarks for different situations
  • Creating an infographic from different statistics
  • Collating news about digital platform developments into a monthly summary
  • Creating a blog post about digital marketing trends from different experts

Curation has the advantage that it can be relatively quick compared to creating original content and potentially more valuable to the audience and you. Some of our curated content posts have naturally attracted links as a reference source, been ranked highly by Google and so become Evergreen content that can attract tens of thousands of visits a month (from one article!)


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.