Book support

If you have bought or have adopted Dave’s books for your courses and lecturing – thank you, I hope you’ve found them helpful and inspiring!

My recommendations for lecturers and students on this page link to lecturers’ resources such as slides and link to recommended videos and statistics to support teaching and learning.

Some of these articles are from the Smart Insights blog which gives more detail on the latest developments in digital marketing, digital business and e-commerce that may not yet be available in the books. The updates then feed into future editions of the books.

What is Smart Insights?

I’m co-founder of Smart Insights, a marketing skills development platform with customers in more than 120 countries. Smart Insights is a freemium platform with free digital marketing templates and guides on digital marketing trends available to free members.

I recommend students and lecturers check out Smart Insights free membership – join here.

Smart Insights help their members improve their digital marketing skills and businesses improve their return on digital marketing via access to their educational platform offering best practices templates, guides, market insights and e-learning – review Smart Insights premium membership benefits.

Latest editions of Dave’s books

Since my books have been through multiple editions, check the latest edition via the ‘My books’ menu option.

Resources for lecturers and students

Pearson education support site

If you’re a lecturer or student, the Pearson catalogue site gives access to lecturers materials and examination copies for the different books. These include Powerpoints and instructors manuals for lecturers who register:

Routledge support site

Routledge has inspection copies and an Ebook version available for Digital marketing Excellence.

Downloadable slides on Slideshare

My latest Powerpoint presentations on digital marketing can also be downloaded from Slideshare (open-access). See also the Smart Insights Slideshare.

Videos

A small selection of YouTube videos to show how technology changes consumer behaviour

Digital marketing statistics sources

Recommended sources for students to access quality statistics on consumer and business adoption are recommended in the chapters on situation analysis in our books. They’re provided here for convenience for readers:

Smart Insights also has these regularly updated statistics compilations on consumer and business adoption and usage of the Internet and other digital technologies.

One of the best sources for lecturers and students to use covering the adoption of digital technology and social networks is the Data Reportal compilation: See the 2021 Global Digital Overview report

Sources for campaign examples and digital creative

These examples can be used to discuss the communications goals of campaigns and how they are implemented to target online audiences and encourage interaction and purchase.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.