Recommended resources to support lecturers and students for digital marketing courses
If you have bought or have adopted Dave’s books for your courses and teaching – thank you. I hope you’ve found them helpful and inspiring!
This resource links to my recommendations for lecturers and students resources such as my latest books, slides, statistics and videos to support teaching and learning.
Some of these articles are from the Smart Insights blog which gives more detail on the latest developments in digital marketing, digital business and e-commerce that may not yet be available in the books. The updates then feed into future editions of the books.
Publisher resources for the latest editions of Dave’s books co-authored with colleagues
Since my books have been through multiple editions, if you want the latest, please check the latest edition of Dave Chaffey’s books.
Pearson education support site
If you’re a lecturer or student, the Pearson site gives access to lecturers’ materials and examination copies for the different books. These include Powerpoints and Instructors Manuals for lecturers who register:
- Digital marketing: Strategy, Implementation and Practice, Ninth edition
- Digital marketing: Strategy, Implementation and Practice, Eighth edition
- Digital business and e-commerce management, Seventh edition
Using Generative AI and LLMs like ChatGPT and Gemini to support marketing students and professionals
This article Activity: Introducing the options for using Generative AI tools to support digital marketing – is aimed at encouraging critical thinking amongst students and marketers when using AI tools given that many are now using these tools for marketing as evidenced by the research from Smart Insights featured in the post.
We cover the applications of GenAI in every chapter of the latest edition of the book, but innovation in the AI platforms has given many more options for marketers to use AI across marketing. I review these options in my trends article:
Useful links and digital marketing statistics sources
50 recommended links for students – grouped by Chapter in Digital Marketing: Strategy, Implementation and Practice.
Useful links for digital marketing studentsRecommended sources for students to access quality statistics on consumer and business adoption are recommended in the chapters on situation analysis in our books. They’re provided online for convenience for readers:
- Comprehensive list of digital marketing statistics sources
- Free digital Marketing competitor benchmarking tools – tools to compare the audience of different channels – useful for student projects comparing companies in a sector
Videos
These explainer videos from Dave Chaffey explain key concepts in digital marketing using figures from our Digital Marketing: Strategy and Implementation book. They are aimed to supplement lectures on digital marketing.
YouTube explainers for digital marketing studentsA small selection of YouTube videos to show how technology changes consumer behaviour.
Search marketing
- How real people make Google Search better (Search Quality Raters, 2020)
- How Google Search Works (in 5 minutes) (From Google)
- How Ads appear in Google Search (from Google)
Social media marketing
- Social Dilemma (Digital addiction) – 10 minute summary of best scenes from the film The Social Dilemma (2020)
- Burger King Brazil digital campaign example
- Digital Minimalism – Cal Newport
- How Amazon, Apple, Facebook and Google manipulate our emotions’ by Scott Galloway of NYSU
- Example viral marketing videos
Online advertising
- Think With Google – Google’s Unskippable Labs has run over 250 video ad experiments. Learn their 4-pronged approach
- How to Hook attention in YouTube using the ABCD framework
- Online advertising – the breakup – still cringe after 20 years
TikTokpreneurs
Of course, most short-form video online is on TikTok, here are some marketing-related examples to discuss with students:
- startabusinesswithme – Helena Di Biase, UK – Smart ways to make more money
👩🏼💻Serial entrepreneur, investor & AI queen includes video discussion of ‘faceless marketing’ on the app - mcdigitally – 🇦🇺 Aussie NO BS Content – 📲 Making Money On This Stupid App
👇🏽HERE’S How👇🏽 - coachtotty | Content Strategist – Your TikTok Shop Mentor📝 Become A Tiktok Shop Affiliate
- neilpatel – an ‘old-school digital marketing’ now on TikTok – practical digital marketing growth tips to support his agency NP Digital which has achieved incredible growth
To make it more interesting I’ve deliberately selected female, people of colour examples here since that’s not me!
Other
- Generation C
- Improving site design by structured experiments – Examples from Luke Wrobelowski of Google
- The Digital Switch-on of the Consumer Goods Industry using the Internet of Things (IoT) – Evrythng
- Central Bank Digital Currencies (CBDCs) and the transformation of global payments
- Generation IP 2025
- The shocking reality of Ecommerce – funny video
- Example YouTube campaign video encouraging Ecommerce adoption – humour
- Craig Sullivan of Belron on the benefits of CRO for Belron/Autoglass
- Ecommerce checkout in real life – showing the problems of checkout we still face – humour
Sources for campaign examples and digital creative
These examples can be used to discuss the communications goals of campaigns and how they are implemented to target online audiences and encourage interaction and purchase.
- The Drum Creative Works (UK)
- Econsultancy Augmented Reality examples
- The Webby Awards (International) – campaign examples in different sectors for ads, websites and video
