Digital marketing dashboard

Defining a dashboard to review the effectiveness of your digital marketing investments is essential if you want to use a data-driven marketing approach based on regular reviews and the test-learn-refine mindset.

The dashboard should include both macro and micro goals in digital marketing and show the steps through the path-to-purchase research, for example across our RACE marketing model.

In this article, I look in more detail at how a digital marketing dashboard should be structured and which KPIs should be included.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.