Online worlds where people can game, work and communicate in a virtual environment, typically supported by VR headsets, chat and video. This term came to prominence for me and many when Mark Zuckerberg of Facebook...
Marketing Technology (Martech)
Dave ChaffeyBlockchain marketing applications
Blockchain technology is an example of how it can be difficult to assess the relevance of a major technology innovation. Blockchain technology definition: A distributed ledger comprising batches of encrypted transaction...
Real-time email personalization
There are are many systems offering to send emails with the option to personalize them based on the profile and behaviour of subscribers. Real-time personalization refers to a specialist category of specialist Email...
Customer Identify and Access Management
Platforms to manage Social sign-on, security and profiling.
Predictive analytics for marketing
It’s exciting to see the many opportunities for applying predictive analytics from applying machine learning to historical customer interaction data. Previously predictive analytics has mainly been limited to Business...
Data Management Platforms (DMPs)
A data management platform (DMP) is aimed at storage and analysis of audiences to support better targeting of audiences with relevant propositions from brands via ads and personalized content. They are typically used by...
Martech stack
A marketing technology stack is the combination of different software services or tools used to run all marketing operations including customer acquisition, conversion, retention, team communications, and to deliver...
Marketing Technology
Martech investment and categories Marketing Technology or Martech describes the many software services used today to manage marketing (and sales) operations and processes and harness the insight available from the...
