Content marketing editorial calendar

A calendar to fuel content marketing should be designed to help support both shorter-term campaign plan goals and longer-term always-on marketing goals.

The editorial calendar is best built around the intersection of the interests of your customer personas while also introducing them to how your business can help them. Getting the sell-inform-entertain balance right is key, with the majority of articles focusing on the customer needs rather than what you can offer them.

It’s useful to think of your editorial and content marketing production cadence on different timescales for your business using the “1-7-30-4-2-1 content rhythm rule”:

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Digital Marketing: Strategy, Implementation and Practice
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About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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