Social commerce is where online retail or offline purchases are facilitated through social networks. Marketing techniques include:
- Integrating buy-buttons into social feeds, particularly where products are featured – see examples below.
- Ad retargeting and marketing via Facebook and Instagram
- Social sign-in to E-commerce sites
This example from the ComScore State of retail report summarizes the latest social commerce techniques that are now available in users’ feeds on Facebook, Instagram and Snapchat.