Useful links for students studying digital marketing

These recommended resources were originally at the end of Chapters in our Digital Marketing: Strategy, Implementation and Practice book, but they are now only available online for convenience and to help keep them up-to-date.

For each chapter, we have chosen what we have found to be the best quality sources of advice and insight.

Many students also use the Free membership resources available on to learn about 20 plus digital marketing models. You can also create digital marketing plans structured using the RACE Planning framework using the templates created by Dave Chaffey.
Sign up to Smart Insights Free membership


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my mainĀ Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

My latest books

Full details on Amazon:

Digital Marketing: Strategy, Implementation and Practice
8th edition

Digital Marketing Excellence
6th edition

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.