Viral marketing

Viral marketing is a technique used to rapidly grow awareness of a brand or campaign where a viral asset is amplified using digital word-of-mouth, i.e. sharing on social media, email and forums. It is often boosted by...

Link-building

Link-building involves a proactive approach to develop backlinks from other sites, primarily aimed at improving the domain authority of your website. Link-building has secondary goals of building brand awareness and...

Search gap analysis

A benchmarking activity to review the effectiveness of search marketing. It involves comparing the volume of search intent for different grouped keywords (How many people are searching) and then comparing this to the...

Data-driven marketing

The concept of Data-driven marketing highlights a focus on improving customer communications effectiveness through a combination of market research, data analytics and business intelligence. In my books, I define data...

Content hub

In our 7 Steps guide to Content marketing we define a content hub as: “A key part of our blueprint for content or inbound marketing, this is a sharable destination for content, social, email and search marketing...

Social network usage

This is a snapshot of the popularity and usage of different social networks according to Online Nation UK. For a more detailed article see the Smart Insights Social media research summary. These are the main reasons...

Social sign-on

Social sign-in or log-on is a Customer Identity and Access Management techniques enables website visitors or app users to sign-up or sign-in more rapidly to a website since they don’t need to enter their email...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.